Social media in the marketing context : a state of the art analysis and future directions /

Social media in the marketing context : a state of the art analysis and future directions /

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Bibliographic Details
Author / Creator:Plume, Cherniece J., author.
Imprint:Cambridge, MA : Chandos Publishing, [2017]
©2017
Description:1 online resource (1 volume) : illustrations.
Language:English
Series:Chandos social media series
Chandos social media series.
Subject:
Social media.
Marketing.
Social media -- Economic aspects.
Social Media
Marketing
Marketing
Social media
Social media -- Economic aspects
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13648356
Hidden Bibliographic Details
Other authors / contributors:Dwivedi, Yogesh Kumar, author.
Slade, Emma L., author.
ISBN:9780081017579
008101757X
0081017545
9780081017548
9780081017548
Notes:Includes bibliographical references and index.
Online resource; title from title page (Safari, viewed November 15, 2016).

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