Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones /

Which features increase customer retention? : most companies aspire to design goods and services that encourage repeat business. Yet businesses often invest in expensive features without adequately understanding how the features that attract new customers may differ from those that retain existing ones /

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Bibliographic Details
Author / Creator:Hamilton, Rebecca W., author.
Imprint:[Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Description:1 online resource (1 volume)
Language:English
Subject:
Customer loyalty.
Consumer satisfaction.
Rate of return.
Consumer satisfaction
Customer loyalty
Rate of return
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13648948
Hidden Bibliographic Details
Other authors / contributors:Rust, Roland T., author.
Dev, Chekitan S. (Chekitan Singh), 1959- author.
Notes:"Reprint #58202."
Includes bibliographical references.
Description based on online resource; title from title page (viewed January 27, 2017).

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