Social CRM : market research /

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Bibliographic Details
Author / Creator:	Finger, Lutz, author.
Imprint:	[Place of publication not identified] : O'Reilly, [2018]
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Customer relations -- Management. Consumer behavior. Data mining. Social media. Data Mining Social Media Consumer behavior Customer relations -- Management Data mining Social media
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13656799

Hidden Bibliographic Details
Varying Form of Title:	Social Customer relationship management
Other title:	Ask, measure, learn.
Other authors / contributors:	Dutta, Soumitra, author.
Digital file characteristics:	data file
Notes:	"From Ask, measure, learn by Lutz Finger & Soumitra Dutta"--Cover Date of publication from resource description page. Includes bibliographical references. Online resource; title from title page (Safari, viewed February 13, 2018).
Summary:	Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more predictive. But does social media add valuable insight or noise to this process? This lesson examines the potential future for social CRM in business research.

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