Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers /

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Bibliographic Details
Author / Creator:	Fromm, Jeff, author.
Imprint:	New York : AMACOM, [2018] ©2018
Description:	1 online resource (1 volume) : illustrations
Language:	English
Subject:	Young adult consumers -- Attitudes. Target marketing. Consumer behavior. Consumer behavior Target marketing Young adult consumers -- Attitudes
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13657064

Hidden Bibliographic Details
Varying Form of Title:	Marketing to Generation Z
Other authors / contributors:	Read, Angie, author.
ISBN:	9780814439289 0814439284 9780814439272
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
Other form:	Print version: Fromm, Jeff. Marketing to Gen Z. New York : AMACOM, [2018] 9780814439272

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