Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers /

Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers /

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Bibliographic Details
Author / Creator:Fromm, Jeff, author.
Imprint:New York : AMACOM, [2018]
©2018
Description:1 online resource (1 volume) : illustrations
Language:English
Subject:
Young adult consumers -- Attitudes.
Target marketing.
Consumer behavior.
Consumer behavior
Target marketing
Young adult consumers -- Attitudes
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13657064
Hidden Bibliographic Details
Varying Form of Title:Marketing to Generation Z
Other authors / contributors:Read, Angie, author.
ISBN:9780814439289
0814439284
9780814439272
Digital file characteristics:data file
Notes:Includes bibliographical references and index.
Print version record.
Summary:Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
Other form:Print version: Fromm, Jeff. Marketing to Gen Z. New York : AMACOM, [2018] 9780814439272

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