Entrepreneurship for the rest of us : how to create innovation and opportunity everywhere /

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Bibliographic Details
Author / Creator:Brown, Paul B., author.
Imprint:New York, NY : Bibliomotion, [2015]
©2015
Description:1 online resource (1 volume)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13657585
Hidden Bibliographic Details
Varying Form of Title:En̐Μưtre̐Μưpre̐Μưneur̐Μưship for the rest of us
ISBN:9781629560564
1629560561
9781629560571
162956057X
9781351861892
1351861891
9781629560557
1629560553
9781629560557
Digital file characteristics:data file
Notes:Includes bibliographical references and index.
Print version record.
Summary:"Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not"--
"Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt-and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have. In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike. Though of course we won't all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win"--
Other form:Print version: Brown, Paul B. Entrepreneurship for the rest of us. Brookline, MA : Bibliomotion, 2015 9781629560557