The public relations handbook /

The public relations handbook /

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Bibliographic Details
Author / Creator:Theaker, Alison, author.
Edition:5th edition.
Imprint:London ; New York : Routledge, Taylor & Francis Group, 2016.
Description:1 online resource (xvii, 555 pages) : illustrations
Language:English
Series:Media practice
Media practice.
Subject:
Corporations -- Public relations.
Corporations -- Public relations
Handbooks and manuals
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13659026
Hidden Bibliographic Details
ISBN:9781317487371
1317487370
9781315709918
1315709910
9781317487364
1317487362
9781138890954
1138890952
9781138890961
1138890960
0415428025
9780415428026
9780203804827
0203804821
Digital file characteristics:data file
Notes:Includes bibliographical references and index.
Print version record.
Summary:"The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children."--Provided by publisher
Other form:Print version: Theaker, Alison. Public relations handbook. 5th edition. London ; New York : Routledge, Taylor & Francis Group, 2016 9781315709918
Standard no.:YE58899
9781317487364

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