Hidden Bibliographic Details
| Other authors / contributors: | Lee, Kyuho, editor ...
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| ISBN: | 9781482223415
1482223414
9781926895680
1926895681
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| Notes: | Includes index.
Includes bibliographical references and index.
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| Summary: | "The unique book presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management. With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics: understanding product development and marketing for wineries as tourism entities; understanding key managerial issues on winery tasting room management; exploring winery revenue management; understanding the key theories of winery service quality management; understanding the key concepts of financial management on winery management; and more. This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners."--
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| Other form: | Print version: 9781926895680
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| Standard no.: | 10.1201/b19599
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