Strategic winery tourism and management : building competitive winery tourism and winery management strategy /

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Bibliographic Details
Imprint:	Toronto : Apple Academic Press, ©[2016] ©2016
Description:	1 online resource : text file, PDF
Language:	English
Series:	Advances in hospitality and tourism book series Advances in hospitality and tourism book series.
Subject:	Wine tourism. Wineries. Wine tourism Wineries
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13660450

Hidden Bibliographic Details
Other authors / contributors:	Lee, Kyuho, editor ...
ISBN:	9781482223415 1482223414 9781926895680 1926895681
Notes:	Includes index. Includes bibliographical references and index.
Summary:	"The unique book presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management. With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics: understanding product development and marketing for wineries as tourism entities; understanding key managerial issues on winery tasting room management; exploring winery revenue management; understanding the key theories of winery service quality management; understanding the key concepts of financial management on winery management; and more. This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners."--
Other form:	Print version: 9781926895680
Standard no.:	10.1201/b19599

Table of Contents:

1. The business of wine / Anisya Thomas Fritz
2. Wine tourism strategy making : a model for planning and implementation / Robert J. Harrington and Michael C. Ottenbacher
3. Strategic winery management and tourism : value-added offerings and strategies beyond product centrism / Dr. Marc Dressler
4. Wine versus weddings : wine tourism in the emerging North Carolina wine industry / Ian M. Taplin and Minh-Trang Thi Nguyen
5. Wine tourism in Bordeaux / Tatiana Bouzdine-Chameeva, Christophe Faugere, and Pierre Mora
6. Emerging issues in wine tourism / Liz Thach
7. Winery tourism in China / Jinlin Zhao
8. Analyzing the effects of short- and long-term customer relationship on the wine customer lifetime value / Michael R. Santos and Vincent Richman
9. Designing for sales : winery design and the visitor experience / Douglas Thornley
10. Using ANNs to determine place evoked affective consumer reactions in wine tourism / Albert Stockl, Wolfram Rinke, and Andreas Eisingerich
11. Effective winery tasting room management / Stephanie Friedman
12. Service quality, brand loyalty, and wine tourism / Melissa A. Van Hyfte
13. Exploring an effective winery revenue management strategy / Kyuho Lee
14. Financial ratio and valuation analyses of Constellation Brands Inc. : a case study / Michael R. Santos and Vincent Richman
15. The rise of wine education in mainland China : a first-hand account and analysis / Edward Ragg.

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