10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches /

10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches /

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Bibliographic Details
Author / Creator:Lewnes, Ann, author.
Imprint:[Cambridge, Massachusetts] : MIT Sloan Management Review, [2019]
©2019
Description:1 online resource (1 volume)
Language:English
Subject:
Marketing -- Management.
Internet marketing.
Customer relations.
Customer relations
Internet marketing
Marketing -- Management
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13671951
Hidden Bibliographic Details
Varying Form of Title:Ten principles of modern marketing
Other authors / contributors:Keller, Kevin Lane, 1956- author.
Notes:"Reprint #60431."
Includes bibliographical references.
Online resource; title from cover (Safari, viewed July 8, 2019).

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