10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches /
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Author / Creator: | Lewnes, Ann, author. |
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Imprint: | [Cambridge, Massachusetts] : MIT Sloan Management Review, [2019] ©2019 |
Description: | 1 online resource (1 volume) |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13671951 |