Customer analytics for dummies /

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Bibliographic Details
Author / Creator:	Sauro, Jeff.
Imprint:	Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Description:	1 online resource (x, 324 pages :) illustrations.
Language:	English
Series:	For dummies --For dummies.
Subject:	Consumer behavior -- Data processing. Consumers -- Research -- Data processing. Data mining. Marketing research. Data Mining Consumer behavior -- Data processing. Data mining. Marketing research.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13680700

Hidden Bibliographic Details
ISBN:	9781118937594 1118937597 9781118937631 1118937635
Notes:	Includes index.
Summary:	Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
Other form:	Print version: Sauro, Jeff. Customer analytics for dummies. Hoboken, New Jersey : John Wiley & Sons, Inc., ©2015 x, 324 pages --For dummies. 9781118937594
Standard no.:	9781118937594

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