Customer analytics for dummies /
Saved in:
| Author / Creator: | Sauro, Jeff. |
|---|---|
| Imprint: | Hoboken, NJ : John Wiley & Sons, Inc., [2015] |
| Description: | 1 online resource (x, 324 pages :) illustrations. |
| Language: | English |
| Series: | For dummies --For dummies. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13680700 |
MARC
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| 050 | 0 | 4 | |a HF5415.32 |b .S28 2015 |
| 100 | 1 | |a Sauro, Jeff. | |
| 245 | 1 | 0 | |a Customer analytics for dummies / |c by Jeff Sauro. |
| 260 | |a Hoboken, NJ : |b John Wiley & Sons, Inc., |c [2015] | ||
| 300 | |a 1 online resource (x, 324 pages :) |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics. | |
| 520 | |a Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. | ||
| 650 | 0 | |a Consumer behavior |x Data processing. | |
| 650 | 0 | |a Consumers |x Research |x Data processing. | |
| 650 | 0 | |a Data mining. |0 http://id.loc.gov/authorities/subjects/sh97002073 | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 2 | |a Data Mining |0 https://id.nlm.nih.gov/mesh/D057225 | |
| 650 | 6 | |a Consommateurs |x Comportement |x Informatique. | |
| 650 | 6 | |a Consommateurs |x Recherche |x Informatique. | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Consumer behavior |x Data processing. |2 fast |0 (OCoLC)fst00876239 | |
| 650 | 7 | |a Data mining. |2 fast |0 (OCoLC)fst00887946 | |
| 650 | 7 | |a Marketing research. |2 fast |0 (OCoLC)fst01010284 | |
| 776 | 0 | 8 | |i Print version: |a Sauro, Jeff. |t Customer analytics for dummies. |d Hoboken, New Jersey : John Wiley & Sons, Inc., ©2015 |h x, 324 pages |k --For dummies. |z 9781118937594 |
| 830 | 0 | |a --For dummies. |0 http://id.loc.gov/authorities/names/n92122684 | |
| 856 | 4 | 0 | |u https://go.oreilly.com/uchicago/library/view/-/9781118937624/?ar |y O'Reilly |
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| 928 | |t Library of Congress classification |a HF5415.32.S28 2015 |l Online |c UC-FullText |u https://go.oreilly.com/uchicago/library/view/-/9781118937624/?ar |z O'Reilly |g ebooks |i 13823644 | ||