Secrets of branding. Episode 8, Fostering brands /

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Bibliographic Details
Imprint:	London, England : BBC Worldwide, 2014.
Description:	1 online resource (47 minutes)
Language:	English
Subject:	Patent laws and legislation. Intellectual property. Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Intellectual Property Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Intellectual property. Patent laws and legislation. Educational television programs. Educational television programs.
Format:	E-Resource Video Streaming Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13691668

Hidden Bibliographic Details
Other authors / contributors:	Gilbert, Faye W., director, filmmaker. Bartholomew, Joanna, producer, narrator. BBC Worldwide Ltd., film distributor. Blakeway Productions, production company.
Digital file characteristics:	video file
Notes:	Title from title screen (viewed July 13, 2021). Narrated by: Joanna Bartholomew. In English.
Summary:	In this programme, we explore the importance of infrastructure and legislation when it comes to building and maintaining a successful brand.

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