Secrets of branding. Episode 3, Innovation /

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Bibliographic Details
Imprint:	London, England : BBC Worldwide, 2014.
Description:	1 online resource (49 minutes)
Language:	English
Subject:	Ikea (Firm) Audi AG. Burberry (Firm) Audi AG. Burberry (Firm) Ikea (Firm) Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Educational television programs. Educational television programs.
Format:	E-Resource Video Streaming Video
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13691715

Hidden Bibliographic Details
Other authors / contributors:	Bartholomew, Joanna, producer, narrator, director. BBC Worldwide Ltd., film distributor. Blakeway Productions, production company.
Digital file characteristics:	video file
Notes:	Title from title screen (viewed July 13, 2021). Narrated by: Joanna Bartholomew. In English.
Summary:	A looks at four hugely successful brands that have made innovation central to their strategy, including Burberry, 3M, IKEA and Audi.

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