Immersive technologies to accelerate innovation : how virtual and augmented reality enables the co-creation of concepts /

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Bibliographic Details
Author / Creator:	Fleury, Sylvain, author.
Imprint:	London, UK : ISTE, Ltd. ; Hoboken, NJ : Wiley, 2021.
Description:	1 online resource.
Language:	English
Series:	Innovation, entrepreneurship, management series. Smart innovation set ; volume 38 Innovation, entrepreneurship, management series. Smart innovation set ; v. 38.
Subject:	Technological innovations -- Management. Virtual reality. Augmented reality. Virtual Reality Augmented reality Technological innovations -- Management Virtual reality
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13695343

Hidden Bibliographic Details
Other authors / contributors:	Richir, Simon, author.
ISBN:	9781119887294 1119887291 9781786307705
Notes:	Includes bibliographical references and index. Online resource; title from PDF title page (John Wiley, viewed January 3, 2022).
Summary:	The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as visualize and interact with models and data. The challenges of innovation and digital transformation within companies are now converging. Research shows the potential that immersive technologies have to accelerate the first steps of the innovation process. The objective of this book is to provide a clear vision of the state of research on immersive technologies for design and to deliver practical recommendations for companies wishing to improve their innovation process.
Standard no.:	10.1002/9781119887294

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