The conversion code : stop chasing leads and start attracting clients /
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| Author / Creator: | Smith, Chris, 1979- author. |
|---|---|
| Edition: | 2nd edition completely revised and updated. |
| Imprint: | Hoboken, New Jersey : John Wiley & Sons, Inc., [2022] |
| Description: | 1 online resource (xxiii, 262 pages) : illustrations |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13697591 |
Table of Contents:
- Cover
- Title Page
- Copyright Page
- Contents
- Preface: The Global Impact of The Conversion Code and What's New in the Second Edition
- Introduction: How I Created The Conversion Code
- Disclaimer: How to Read The Conversion Code
- How You Should Crack The Conversion Code
- The Conversion Code Creeds
- Section I How to Do Marketing That Attracts High-Quality Leads
- Chapter 1 The Biggest Challenges Facing Marketing and Sales (Plus What Happens When You Crack The Conversion Code)
- Chapter 2 How to Use Your Website to Attract High-Quality Leads
- How to Know If Your Website Is Working
- How to Build a Website That Builds Trust and Captures Leads
- How to Quickly Turn Your Website into a Lead-Generating Machine
- Proven Ways to Capture Leads on Your Website without Being (Too) Annoying
- The Impact of Personalization on Lead Conversion
- The Impact of Live Chat on Lead Conversion
- Chapter 3 How to Build Landing Pages That Capture High-Quality Leads
- The Microwave Mindset
- Nine Key Elements Every Landing Page Should Include
- Landing Page-Less Leads
- Chapter 4 Blogging for Business (How to Write Blog Posts That Generate High-Quality Leads)
- The Impact of Taking Blogging Seriously
- The Robots Can Write
- What Top-Performing Blog Posts Include
- How I Turn Every Blog Post into a Dozen Additional Pieces of Content
- What Should You Blog About?
- Guest Blogging
- Your Content Is Ready to Be Optimized for Lead Generation, Social Media, and Search Engines
- Chapter 5 How to Optimize Your Content for Lead Generation, Social Media, and Search Engines
- Optimizing Your Content for Lead Generation
- Nine Examples of Lead Magnets for Your Landing Pages
- Do Not Overthink What Your Lead Magnets Should or Could Be
- Optimizing Your Content for Social Media
- Optimizing Your Content for Google AKA SEO
- Should You Focus on Ads, Marketing, or Brand?
- Chapter 6 Advanced Facebook Marketing and Advertising Techniques That Generate High-Quality Leads
- Facebook Profile Pro Tips
- Facebook's Algorithm
- The Top Four Reasons Why We See What We See in Our Facebook (and Other Social Media) Newsfeeds
- Where to Find Great Content to Share from Your Facebook Profile
- Timing and Frequency That Get the Maximum Impact for Your Facebook Posts
- Thanks, Chris, I Appreciate That
- HBD = WTF
- Get More Comments, Right Now
- Facebook Fishing: How to Book Three Appointments Right Now (and Every Day) Using Messenger
- People Are Sharing-Here's a Clever Way to Show You Care
- Rebumping Old Posts Using "On This Day"
- Comments Are King
- Finding Leads Using Facebook Groups
- How Do You Find People to Join Your Group or Groups to Join?
- Do You Need a Facebook Page?
- Facebook Ads That Work
- Demand Generation versus Demand Fulfillment