Empowering Marketing and Sales with HubSpot : Take Your Business to a New Level with HubSpot's Inbound Marketing, SEO, Analytics, and Sales Tools /

Saved in:
Bibliographic Details
Author / Creator:Gooding, Resa.
Edition:1st edition.
Imprint:Birmingham : Packt Publishing, 2022.
©2022
Description:1 online resource (476 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13700710
Hidden Bibliographic Details
ISBN:1838984437
9781838984434
Notes:Includes bibliographical references and index.
Description based on online resource; title from digital title page (viewed on January 11, 2023).
Summary:Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers Key Features Explore a full software stack for marketing, sales, and customer services to grow your business Understand how to organize, track, and build better relationships with leads and customers Learn to prioritize and execute your marketing tasks in an efficient way Book Description Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you'll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes. This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You'll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot's lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce. By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform. What you will learn Explore essential steps involved in implementing HubSpot correctly Build ideal marketing and sales campaigns for your organization Manage your sales process and empower your sales teams using HubSpot Get buy-in from your management and colleagues by setting up useful reports Use Flywheel strategies to increase sales for your business Apply the inbound methodology to scale your marketing Re-engage your existing database using the HubSpot retargeting ads tool Understand how to use HubSpot for any B2B industry in which you operate Who this book is for This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.
Other form:Print version: Gooding, Resa. Empowering Marketing and Sales with HubSpot. Birmingham : Packt Publishing, Limited, ©2022

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

catalog@lib.uchicago.edu