Key marketing metrics : the 50+ metrics every manager needs to know /

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Bibliographic Details
Author / Creator:	Bendle, Neil T., author.
Edition:	Third edition.
Imprint:	Harlow, England : Pearson, [2021]
Description:	1 online resource (491 pages) : illustrations
Language:	English
Subject:	Marketing research. Marketing -- Mathematical models. Marketing -- Mathematical models Marketing research
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13702692

Hidden Bibliographic Details
Varying Form of Title:	50+ metrics every manager needs to know Fifty plus metrics every manager needs to know
Other authors / contributors:	Farris, Paul W., author. Pfeifer, Phillip Edward, 1951- author. Reibstein, David J., author.
ISBN:	9781292360867
Notes:	Includes bibliographical references and index.
Summary:	Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

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