APA (7th ed.) Citation

Bendle, N. T., Farris, P. W., Pfeifer, P. E., & Reibstein, D. J. (2021). Key marketing metrics: The 50+ metrics every manager needs to know (Third edition.). Pearson.

Chicago Style (17th ed.) Citation

Bendle, Neil T., Paul W. Farris, Phillip Edward Pfeifer, and David J. Reibstein. Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. Third edition. Harlow, England: Pearson, 2021.

MLA (8th ed.) Citation

Bendle, Neil T., et al. Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. Third edition. Pearson, 2021.