The really good idea test : get evidence. Make decisions. Move forward /

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Bibliographic Details
Author / Creator:	Shalet, Julia, author.
Imprint:	Harlow, England : Pearson, 2020. ©2020
Description:	1 online resource (ix, 208 pages) : illustrations.
Language:	English
Subject:	Strategic planning. Decision making. New products. Decision making New products Strategic planning
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13703145

Hidden Bibliographic Details
ISBN:	9781292327099 129232709X
Notes:	Includes index. Description based on print version record.
Summary:	Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether it's worth investing your time, energy and money? Trying to work out your next step? Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions.
Other form:	Print version: Shalet, Julia. Really good idea test. Harlow, England : Pearson, 2020 9781292327099

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