Epic content marketing : break through the clutter with a different story, get the most out of your content, and build a community in Web3 /

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Bibliographic Details
Author / Creator:	Pulizzi, Joe, author.
Edition:	Second edition.
Imprint:	New York : McGraw Hill, [2023]
Description:	1 online resource (xvi, 348, xxiv pages) : illustrations
Language:	English
Subject:	Marketing -- Social aspects. Social media. Internet marketing. Target marketing. Internet marketing Marketing -- Social aspects Social media Target marketing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13706384

Hidden Bibliographic Details
Other authors / contributors:	Piper, Brian (Web content consultant), author.
ISBN:	9781264775491 1264775490 9781264774456 1264774451
Notes:	Includes bibliographical references and index. Description based on online resource; title from digital title page (viewed on March 03, 2023).
Summary:	"From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach which includes everything from blogging to YouTube videos to social media is the core of most organizations' marketing plans"--
Other form:	Print version: Pulizzi, Joe. Epic content marketing New York : McGraw Hill, [2023] 9781264774456

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