High-velocity digital marketing : Silicon Valley secrets to create breakthrough revenue in record time /

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Bibliographic Details
Author / Creator:Kahan, Steven Mark, author.
Edition:[First edition].
Imprint:[Place of publication not identified] : Ascent Audio, 2022.
Description:1 online resource (1 audio file (6 hr., 14 min.))
Language:English
Subject:
Format: E-Resource Spoken word recording Audio Streaming Audio
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13707288
Hidden Bibliographic Details
Other authors / contributors:Blaker, Lyle, narrator.
ISBN:9781663725271
1663725276
Sound characteristics:digital
Digital file characteristics:audio file
Notes:Read by Lyle Blaker.
Online resource; title from title details screen (O'Reilly, viewed December 13, 2022).
Summary:67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: set in motion a modern marketing strategy to dramatically increase revenue growth in record time; create content that resonates with your ideal target customers; drive more visitors to your website without paying for ads; build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue; improve your website to convert at least 5 percent of traffic to leads; leverage public relations so it contributes to revenue growth; and synchronize your sales and marketing teams in order to close prospects faster and at a higher rate. Marketing online is no longer one of the ways to market-it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase-fast.