Empowering marketing and sales with HubSpot : learn how to set up HubSpot correctly and generate ROI within your first 45 days /

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Bibliographic Details
Author / Creator:Gooding, Resa, author.
Edition:[First edition].
Imprint:[Place of publication not identified] : Packt Publishing, 2023.
Description:1 online resource (1 sound file (6 hr., 54 min.))
Language:English
Subject:
Format: E-Resource Spoken word recording Audio Streaming Audio
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13709329
Hidden Bibliographic Details
ISBN:9781805129370
1805129376
Sound characteristics:digital
Digital file characteristics:audio file
Notes:Online resource; title from title details screen (O'Reilly, viewed April 4, 2023).
Summary:Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers About This Audiobook Explore a full software stack for marketing, sales, and customer services to grow your business Understand how to organize, track, and build better relationships with leads and customers Learn to prioritize and execute your marketing tasks in an efficient way In Detail Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this audiobook, you'll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes. This audiobook will take you through steps to ensure your investment in HubSpot pays off from Day 1. You'll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The audiobookbook will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot's lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce. By the end of this HubSpot audiobook, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform. Audience This HubSpot marketing audiobook is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this audiobook.