Unleash the unexpected for radical innovation : breakthrough inventions arise unpredictably : better exploration can identify surprising opportunities /

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Bibliographic Details
Author / Creator:	Lyu, Wenjing, author.
Imprint:	[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Description:	1 online resource (9 pages) : illustrations
Language:	English
Subject:	Entrepreneurship. Entrepreneurship
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13712740

Hidden Bibliographic Details
Other authors / contributors:	O'Connor, Gina Colarelli, author. Thompson, Neil C., author.
Notes:	"Reprint 65126." Includes bibliographical references.
Summary:	Research shows that innovators have a poor track record of predicting which of their own ideas will result in breakthroughs. But some ideas that appear to be incremental at first eventually prove to be blockbusters. Carrying more ideas through to incubation gives both the company and the broader market a chance to learn more about them and for unanticipated use cases to emerge.
Standard no.:	53863MIT65126

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