Content is king : the complete guide to writing website content that sells /

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Bibliographic Details
Author / Creator:Pennington Briggs, Laura, author.
Edition:[First edition].
Imprint:[Place of publication not identified] : Ascent Audio, 2024.
Description:1 online resource (1 sound file (7 hr., 13 min.))
Language:English
Subject:
Format: E-Resource Spoken word recording Audio Streaming Audio
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13716712
Hidden Bibliographic Details
Other authors / contributors:Larsen, Lisa (Actress), narrator.
ISBN:9781663734297
1663734291
Sound characteristics:digital
Digital file characteristics:audio file
Notes:Read by Lisa Larsen.
Online resource; title from title details screen (O'Reilly, viewed March 4, 2024).
Summary:Your brand is unique. Your website content should be, too. Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook. Discover how to: build your content marketing strategy from scratch; define your Unique Value Proposition and tell your own story; navigate Search Engine Optimization and direct high-volume traffic to your platform; and discern your buyer's journey to customize and enhance your patron's experience. Take your content to new heights with top-grade editorial, today!.