Selling the American people : advertising, optimization, and the origins of adtech /

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Bibliographic Details
Author / Creator:	McGuigan, Lee, 1986- author .
Imprint:	Cambridge, Massachusetts : The MIT Press, [2023]
Description:	1 online resource : illustrations.
Language:	English
Series:	Distribution matters Distribution matters.
Subject:	Internet marketing -- United States. Internet advertising -- United States. Advertising -- United States. Digital media -- United States. Social media -- United States. Social media Internet marketing Digital media Advertising Internet advertising. United States.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13783674

Hidden Bibliographic Details
ISBN:	9780262374231 0262374234 9780262374248 0262374242 9780262545440
Notes:	Includes bibliographical references and index. Description based on online resource; title from digital title page (viewed on July 07, 2023).
Summary:	"The history of "ad-tech" reveals the practices, tools, and relationships that form the commercial infrastructure of the largest digital media platforms"--
Other form:	Print version: McGuigan, Lee, 1986- Selling the American people Cambridge, Massachusetts : The MIT Press, [2023] 9780262545440

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