Marketing to boomers and beyond : strategies for reaching America's wealthiest market /

Marketing to boomers and beyond : strategies for reaching America's wealthiest market /

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Bibliographic Details
Author / Creator:	Wolfe, David B.
Imprint:	New York : McGraw-Hill, c1993.
Description:	xviii, 302 p. : ill. ; 23 cm.
Language:	English
Subject:	Marketing -- United States -- Management Aged as consumers -- United States. Consumer behavior -- United States Consumer behavior. Marketing -- Management. Older consumers. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1402499

Hidden Bibliographic Details
Other uniform titles:	Wolfe, David B. Serving the ageless market.
ISBN:	0070714312 (alk. paper) : $14.95
Notes:	Originally published: Serving the ageless market, 1990. Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.13.W6480 1993
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian