Marketing to boomers and beyond : strategies for reaching America's wealthiest market /

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Bibliographic Details
Author / Creator:Wolfe, David B.
Imprint:New York : McGraw-Hill, c1993.
Description:xviii, 302 p. : ill. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1402499
Hidden Bibliographic Details
Other uniform titles:Wolfe, David B. Serving the ageless market.
ISBN:0070714312 (alk. paper) : $14.95
Notes:Originally published: Serving the ageless market, 1990.
Includes bibliographical references and index.

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