Marketing to boomers and beyond : strategies for reaching America's wealthiest market /
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Author / Creator: | Wolfe, David B. |
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Imprint: | New York : McGraw-Hill, c1993. |
Description: | xviii, 302 p. : ill. ; 23 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1402499 |
Other uniform titles: | Wolfe, David B. Serving the ageless market. |
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ISBN: | 0070714312 (alk. paper) : $14.95 |
Notes: | Originally published: Serving the ageless market, 1990. Includes bibliographical references and index. |
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