Marketing to older consumers : a handbook of information for strategy development /

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Bibliographic Details
Author / Creator:Moschis, George P., 1944-
Imprint:Westport, Conn. : Quorum Books, 1992.
Description:xii, 338 p. : ill. ; 24 cm.
Language:English
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Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1408714
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ISBN:0899307647 (alk. paper)
Notes:Includes bibliographical references and index.