Memetic rhetorics : toward a toolkit for ethical meming /

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Bibliographic Details
Author / Creator:	Sparby, Derek M., author
Imprint:	Ann Arbor, Michigan : University of Michigan Press, [2023] ©2023
Description:	1 online resource (272 pages) : illustrations.
Language:	English
Series:	Sweetland digital rhetoric collaborative Digital rhetoric collaborative.
Subject:	Memes -- Moral and ethical aspects. Internet -- Moral and ethical aspects. Rhetoric -- Moral and ethical aspects -- 21st century. Internet -- Moral and ethical aspects Rhetoric -- Moral and ethical aspects
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/14149075

Hidden Bibliographic Details
Other authors / contributors:	Michigan Publishing (University of Michigan), publisher.
ISBN:	9780472903092 0472903098
Notes:	Includes bibliographical references (pages 220-250). Sponsored by Sweetland Digital Rhetoric Collaborative Description based on information from the publisher.
Summary:	Memes are omnipresent online and have become an increasingly important facet of not only the field of digital rhetorics, but of pop culture in general. What appear to be little more than funny images with a punchline, however, are actually powerful vehicles for culture and ideology. In Memetic Rhetorics, Derek M. Sparby untangles some of the complexities of memes by determining how memes function rhetorically in our society, examining rhetorical ethical considerations, highlighting how memes fuel cultural ideology, and finding ways to reveal and reject uncritical memetic behaviors. Through this careful look at the rhetoric and ethics of memes, Memetic Rhetorics demonstrates that memes manipulate and reflect culture and ideology and thus shape our identities and our world.
Standard no.:	10.3998/mpub.12207107

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