The handbook of brand management /

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Bibliographic Details
Author / Creator:	Arnold, David
Imprint:	Reading, Mass. : Addison-Wesley, c1992 (1993 printing)
Description:	xxii, 259 p. : ill. ; 25 cm.
Language:	English
Subject:	Brand name products -- United States Brand name products -- United States -- Marketing. Advertising -- Brand name products -- United States. Advertising -- Brand name products. Brand name products. Branding (Marketing) United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1446810

Hidden Bibliographic Details
ISBN:	0201632799 : $24.95 ($31.95 Canada)
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HD69.B7A760 1992
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian