The handbook of brand management /
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| Author / Creator: | Arnold, David |
|---|---|
| Imprint: | Reading, Mass. : Addison-Wesley, c1992 (1993 printing) |
| Description: | xxii, 259 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1446810 |