La eficacia de la publicidad ante las actitudes del consumidor /

La eficacia de la publicidad ante las actitudes del consumidor /

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Bibliographic Details
Author / Creator:	Suso, Javier.
Imprint:	Madrid : [Instituto Nacional de Publicidad], 1977.
Description:	155 p. : ill. ; 20 cm.
Language:	Spanish
Series:	Serie Premios de publicidad
Subject:	Advertising -- Psychological aspects Consumers' preferences Persuasion (Psychology) Consumer behavior Advertising -- Psychological aspects. Consumer behavior. Consumers' preferences. Persuasion (Psychology)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/147426

Hidden Bibliographic Details
Other authors / contributors:	P�rez Gonz�lez, Rafael Alberto
ISBN:	8440025386
Notes:	Includes bibliographical references.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5822.S97 1977
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian