La eficacia de la publicidad ante las actitudes del consumidor /

La eficacia de la publicidad ante las actitudes del consumidor /

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Bibliographic Details
Author / Creator:Suso, Javier.
Imprint:Madrid : [Instituto Nacional de Publicidad], 1977.
Description:155 p. : ill. ; 20 cm.
Language:Spanish
Series:Serie Premios de publicidad
Subject:
Advertising -- Psychological aspects
Consumers' preferences
Persuasion (Psychology)
Consumer behavior
Advertising -- Psychological aspects.
Consumer behavior.
Consumers' preferences.
Persuasion (Psychology)
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/147426
Hidden Bibliographic Details
Other authors / contributors:P�rez Gonz�lez, Rafael Alberto
ISBN:8440025386
Notes:Includes bibliographical references.

MARC

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245 1 3 |a La eficacia de la publicidad ante las actitudes del consumidor /  |c por Javier Suso [y] Rafael Alberto Pérez. 
260 0 |a Madrid :  |b [Instituto Nacional de Publicidad],  |c 1977. 
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440 0 |a Serie Premios de publicidad 
504 |a Includes bibliographical references. 
650 0 |a Advertising  |x Psychological aspects  |0 http://id.loc.gov/authorities/subjects/sh85001159 
650 0 |a Consumers' preferences  |0 http://id.loc.gov/authorities/subjects/sh85031496 
650 0 |a Persuasion (Psychology)  |0 http://id.loc.gov/authorities/subjects/sh85100175 
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650 7 |a Consumer behavior.  |2 fast  |0 http://id.worldcat.org/fast/fst00876238 
650 7 |a Consumers' preferences.  |2 fast  |0 http://id.worldcat.org/fast/fst00876441 
650 7 |a Persuasion (Psychology)  |2 fast  |0 http://id.worldcat.org/fast/fst01058890 
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