Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /

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Bibliographic Details
Author / Creator:De Chernatony, L. (Leslie)
Imprint:Oxford ; Boston : Butterworth-Heinemann, 1992.
Description:xi, 282 p. : ill. ; 24 cm.
Language:English
Series:The Marketing series
Marketing series (London, England)
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1479991
Hidden Bibliographic Details
Other authors / contributors:McDonald, Malcolm
ISBN:0750606606
Notes:Includes bibliographical references and index.

Regenstein, Bookstacks

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Call Number: HD69.B7D450 1992
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian