Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
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Author / Creator: | De Chernatony, L. (Leslie) |
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Imprint: | Oxford ; Boston : Butterworth-Heinemann, 1992. |
Description: | xi, 282 p. : ill. ; 24 cm. |
Language: | English |
Series: | The Marketing series Marketing series (London, England) |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1479991 |
Regenstein, Bookstacks
Call Number: |
HD69.B7D450 1992
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c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |