Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /

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Bibliographic Details
Author / Creator:	De Chernatony, L. (Leslie)
Imprint:	Oxford ; Boston : Butterworth-Heinemann, 1992.
Description:	xi, 282 p. : ill. ; 24 cm.
Language:	English
Series:	The Marketing series Marketing series (London, England)
Subject:	Brand name products -- Planning. Branding (Marketing Brand name products -- Planning. Branding (Marketing)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1479991

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Other authors / contributors:	McDonald, Malcolm
ISBN:	0750606606
Notes:	Includes bibliographical references and index.

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Call Number:	HD69.B7D450 1992
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian