Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
Saved in:
| Author / Creator: | De Chernatony, L. (Leslie) |
|---|---|
| Imprint: | Oxford ; Boston : Butterworth-Heinemann, 1992. |
| Description: | xi, 282 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | The Marketing series Marketing series (London, England) |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1479991 |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 1479991 | ||
| 003 | ICU | ||
| 005 | 20071025141900.0 | ||
| 008 | 930628s1992 enka b 001 0 eng | ||
| 010 | |a 92248309 | ||
| 020 | |a 0750606606 | ||
| 035 | |a (ICU)BID17263459 | ||
| 035 | |a (OCoLC)27265421 | ||
| 040 | |c DLC$dOrLoB | ||
| 050 | 0 | 0 | |a HD69.B7 |b D45 1992 |
| 082 | |a 658.8/27 |2 20 | ||
| 100 | 1 | |a De Chernatony, L. |q (Leslie) |0 http://id.loc.gov/authorities/names/n90690833 |1 http://viaf.org/viaf/44456059 | |
| 245 | 1 | 0 | |a Creating powerful brands : |b the strategic route to success in consumer, industrial, and service markets / |c Leslie de Chernatony and Malcolm H.B. McDonald. |
| 260 | |a Oxford ; |a Boston : |b Butterworth-Heinemann, |c 1992. | ||
| 300 | |a xi, 282 p. : |b ill. ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a unmediated |b n |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/n | ||
| 338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
| 490 | 1 | |a The Marketing series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 2 | 0 | |g 1. |t Why it is important to create powerful brands -- |g 2. |t Understanding the branding process -- |g 3. |t How consumers choose brands -- |g 4. |t Business to business branding -- |g 5. |t How consumer brands satisfy social needs -- |g 6. |t Developing and sustaining added values -- |g 7. |t Retailer issues in branding -- |g 8. |t Brand planning -- |g 9. |t Competitive considerations in branding. |
| 650 | 0 | |a Brand name products |x Planning. | |
| 650 | 0 | |a Branding (Marketing | |
| 650 | 7 | |a Brand name products |x Planning. |2 fast |0 http://id.worldcat.org/fast/fst00837896 | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 http://id.worldcat.org/fast/fst01743755 | |
| 700 | 1 | 0 | |a McDonald, Malcolm |0 http://id.loc.gov/authorities/names/n86814511 |1 http://viaf.org/viaf/27154890 |
| 830 | 0 | |a Marketing series (London, England) |0 http://id.loc.gov/authorities/names/n86701142 | |
| 850 | |a ICU | ||
| 901 | |a ToCBNA | ||
| 903 | |a HeVa | ||
| 929 | |a cat | ||
| 999 | f | f | |i e514d028-c475-5c0a-9e52-3ea1ad10d5cf |s fca600d9-44ee-5f43-b32e-8beb1db45572 |
| 928 | |t Library of Congress classification |a HD69.B7D450 1992 |l JRL |c JRL-Gen |i 2737590 | ||
| 927 | |t Library of Congress classification |a HD69.B7D450 1992 |l JRL |c JRL-Gen |b 39014163 |i 2863885 | ||