Strategic brand management : new approaches to creating and evaluating brand equity /

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Bibliographic Details
Author / Creator:	Kapferer, Jean-Noël
Imprint:	New York : Free Press ; Toronto : Maxwell Macmillan Canada, c1992.
Description:	v, 341 p. : ill. ; 25 cm.
Language:	English
Subject:	Brand name products -- Management Brand name products -- Management.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1560520

Hidden Bibliographic Details
ISBN:	0029170451
Notes:	Includes bibliographical references and index.

Regenstein, Bookstacks

Holdings details from Regenstein, Bookstacks
Call Number:	HD69.B7K370 1992
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian