Strategic brand management : new approaches to creating and evaluating brand equity /
Saved in:
| Author / Creator: | Kapferer, Jean-Noël |
|---|---|
| Imprint: | New York : Free Press ; Toronto : Maxwell Macmillan Canada, c1992. |
| Description: | v, 341 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1560520 |
System Under Maintenance
Our Library Management System is currently under maintenance.
Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance: