Strategic brand management : new approaches to creating and evaluating brand equity /
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| Author / Creator: | Kapferer, Jean-Noël |
|---|---|
| Imprint: | New York : Free Press ; Toronto : Maxwell Macmillan Canada, c1992. |
| Description: | v, 341 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1560520 |
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