Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior /
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Author / Creator: | Weinstein, Art |
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Edition: | Rev. ed. |
Imprint: | Chicago, Ill. : Probus Pub. Co., c1994. |
Description: | xv, 313 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1564472 |
Regenstein, Bookstacks
Call Number: |
HF5415.127.W45 1994
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