Marktreaktionen von Konsumenten : ein theoretisch-methodisches Konzept zur Analyse der Wirkung marketingpolitischer Instrumente /

Marktreaktionen von Konsumenten : ein theoretisch-methodisches Konzept zur Analyse der Wirkung marketingpolitischer Instrumente /

Saved in:

Bibliographic Details
Author / Creator:	Balderjahn, Ingo.
Imprint:	Berlin : Duncker & Humblot, c1993.
Description:	310 p. : ill. ; 24 cm.
Language:	German
Series:	Schriften zum Marketing, 0343-5970 ; Bd. 33
Subject:	Consumer behavior. Consumers -- Attitudes. Marketing research. Consumer behavior. Consumers -- Attitudes. Marketing research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1703923

Hidden Bibliographic Details
ISBN:	3428076494
Notes:	Habilitationsschrift--Universität Hannover, 1988. Includes bibliographical references (p. [290]-304).

Regenstein, Bookstacks

Loading map link

Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.32.B342 1993
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian