Marktreaktionen von Konsumenten : ein theoretisch-methodisches Konzept zur Analyse der Wirkung marketingpolitischer Instrumente /
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Author / Creator: | Balderjahn, Ingo. |
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Imprint: | Berlin : Duncker & Humblot, c1993. |
Description: | 310 p. : ill. ; 24 cm. |
Language: | German |
Series: | Schriften zum Marketing, 0343-5970 ; Bd. 33 |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1703923 |
ISBN: | 3428076494 |
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Notes: | Habilitationsschrift--Universität Hannover, 1988. Includes bibliographical references (p. [290]-304). |
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