Market segmentation : a step-by-step approach to creating profitable market segments /
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| Author / Creator: | McDonald, Malcolm. |
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| Imprint: | Houndmills, Basingstoke, Hampshire : Macmillan Business, 1995. |
| Description: | xvii, 271 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1714636 |
Regenstein, Bookstacks
| Call Number: |
HF5415.127.M326 1995
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| c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |