Global and multinational advertising /

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Bibliographic Details
Imprint:Hillsdale, N.J. : Lawrence Erlbaum, 1994.
Description:xii, 266 pages : illustrations ; 24 cm
Language:English
Series:Advertising and consumer psychology
Advertising and consumer psychology.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1719053
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Other authors / contributors:Englis, Basil G.
ISBN:0805811370
9780805811377
0805813950
9780805813951
Notes:Includes bibliographical references and indexes.
Other form:Online version: Global and multinational advertising. Hillsdale, N.J. : L. Erlbaum, 1994