The measurement and control of the visual efficiency of advertisements.

The measurement and control of the visual efficiency of advertisements.

Saved in:

Bibliographic Details
Corporate author / creator:	HRB-Singer, Inc.
Imprint:	[New York, Advertising Research Foundation] 1962.
Description:	95 p. illus. 28 cm.
Language:	English
Series:	An Advertising Research Foundation report
Subject:	Advertising -- Psychological aspects Persuasion (Psychology) Advertising -- Psychological aspects. Persuasion (Psychology)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2007722

Hidden Bibliographic Details
Other authors / contributors:	E.I. du Pont de Nemours & Company Advertising Research Foundation

Regenstein, Bookstacks

Loading map link

Holdings details from Regenstein, Bookstacks
Call Number:	HF5822.H3
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian