The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising /

The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising /

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Bibliographic Details
Author / Creator:	Scott, Walter Dill, 1869-1955.
Imprint:	Boston : Small, Maynard, 1908, ©1903.
Description:	xii, 240 pages : illustrations ; 21 cm
Language:	English
Subject:	Advertising. Psychology. Advertising. Psychology.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2007780

Hidden Bibliographic Details
Notes:	"Nearly all the chapters ... were first published serially in Mahin's magazine, under the title of 'The Psychology of advertising'" Includes bibliographical references (pages 409-437) and index.

Regenstein, Bookstacks

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Call Number:	HF5823.S43
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian