Tested advertising copy; 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin,

Tested advertising copy; 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin,

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Bibliographic Details
Uniform title:Printers' ink.
Imprint:Pleasantville, N.Y., Printers' Ink Books [1955]
Description:208 p. illus. 29 cm.
Language:English
Subject:
Advertising copy
Advertising copy
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2007795
Hidden Bibliographic Details
Other authors / contributors:Swan, Carroll J., 1914-

Regenstein, Bookstacks

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Call Number: HF5825.P77
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