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| LEADER |
00000cam a2200000I 4500 |
| 001 |
2007795 |
| 005 |
20020127021500.0 |
| 008 |
730717s1955 nyua 000 0 eng |
| 003 |
ICU |
| 010 |
|
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|a 55013691 /L
|
| 035 |
|
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|a (OCoLC)657005
|
| 040 |
|
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|a DLC
|c CPL
|d SER
|d CGU
|
| 049 |
|
|
|a CGUA
|
| 050 |
0 |
|
|a HF5825
|b .P77
|
| 082 |
|
|
|a 659.1322
|
| 130 |
0 |
|
|a Printers' ink.
|1 http://viaf.org/viaf/73096786/
|
| 245 |
1 |
0 |
|a Tested advertising copy;
|b 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin,
|c by Carroll J. Swan, managing editor.
|
| 260 |
|
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|a Pleasantville, N.Y.,
|b Printers' Ink Books
|c [1955]
|
| 300 |
|
|
|a 208 p.
|b illus.
|c 29 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 650 |
|
0 |
|a Advertising copy
|0 http://id.loc.gov/authorities/subjects/sh85001198
|
| 650 |
|
7 |
|a Advertising copy
|2 fast
|0 http://id.worldcat.org/fast/fst00797842
|
| 700 |
1 |
|
|a Swan, Carroll J.,
|d 1914-
|
| 929 |
|
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|a retrocon
|
| 999 |
f |
f |
|i 0c68fd3d-b2f9-5d99-b0e4-791f412de5aa
|s 8ca3dce9-1cdf-5834-b172-bfbec0a89cc0
|
| 928 |
|
|
|t Library of Congress classification
|a HF5825.P77
|l JRL
|c JRL-Gen
|i 3077902
|
| 927 |
|
|
|t Library of Congress classification
|a HF5825.P77
|l JRL
|c JRL-Gen
|b 11244581
|i 3615646
|
