A series of four lectures on mass media research : delivered under the auspices of the Market Research Society of Australia.

A series of four lectures on mass media research : delivered under the auspices of the Market Research Society of Australia.

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Bibliographic Details
Author / Creator:	Belson, William A.
Imprint:	Sydney : Published for the Market Research Society of Australia by West Publishing Corporation, 1961.
Description:	44 p : ill ; 24 cm.
Language:	English
Subject:	Communication -- Research Television viewers Communication -- Research. Television viewers.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2015444

Hidden Bibliographic Details
Other title:	Mass media research.
Other authors / contributors:	Market Research Society of Australia
Notes:	Cover title: Mass media research. Includes bibliography. committed to retain 20170930 20421213 HathiTrust

Regenstein, Bookstacks

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Call Number:	HM263.B44
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