Nouvelle approche markovienne des phénomènes de "brand loyalty and brand switching" /

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Bibliographic Details
Author / Creator:	Lemaire, Bruno.
Imprint:	Jouy-en-Josas, France : Centre d'enseignement supérieur des affaires, 1974.
Description:	50 leaves ; 30 cm.
Language:	French
Series:	Cahier de recherche ; no 21 Cahier de recherche (Centre d'enseignement supérieur des affaires) ; no 14.
Subject:	Brand loyalty -- Mathematical pmodels. Markov processes. Brand loyalty -- Mathematical models. Markov processes.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/202829

Hidden Bibliographic Details
Other authors / contributors:	Mauffrey, Gilles.
Notes:	Includes bibliographical references.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.335.L463 1974
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian